Natalie Reynolds, Founder and CEO, advantageSPRING

Natalie Reynolds, Founder and CEO, advantageSPRING


Natalie Reynolds is the Founder and CEO of advantageSPRING and is a recognised thought leader on effective negotiation and the benefits it can deliver for individuals and organisations.

Natalie and the advantageSPRING team work with a range of global companies to develop internal negotiation and influencing capability through coaching and training, often generating huge savings, increased revenue or efficiencies for their clients. Natalie also coaches on the topic of salary negotiation, writes regularly in the national press on the role that negotiation can play in tackling the gender pay gap and delivers keynote speeches at conferences worldwide on effective negotiation.

Natalie was recently described by the Guardian newspaper as a ‘leading expert in effective negotiation’ and contributes articles on negotiation skills to sites including the Huffington Post, the Independent, the Financial Times and Forbes. Prior to founding advantageSPRING, Natalie qualified as Barrister, worked in a number of strategic management and legal advisory roles in both central and local government (including as an advisor to the Mayor of London on tackling domestic violence and sexual assault) and worked as a Commercial Director for both a large national charity and a FTSE 100 company.

Natalie has a passionate interest in the role that gender can play at the negotiation table and has spent a number of years researching the issue, providing coaching for women to boost confidence and challenge stereotypes and delivering challenging, provocative and practical master classes for women’s networks (including the BBC, Oracle, Tesco, DLA Piper and Mayer Brown LLP) and at conferences across Europe the US and Asia. Natalie and the advantageSPRING team volunteer their time to support various charities with developing their commercial awareness and negotiation capability and are currently working with the NSPCC, Human Rights Watch, the Cherie Blair Foundation for Women and UN Women.

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